Honda's first small car for the mass market, Brio will be launched this month. The car is expected to be priced at INR 0.42 million to INR 0.45 million to compete with Maruti's Swift, Volkswagen's Polo, Ford's Figo, Hyundai's i10 and Toyota's Liva.
Honda has developed Brio after five years of painstaking research of the Indian market, keeping in view the local conditions and specifically catering the car to typical Indian families. The car has a 1200cc petrol engine which generates power to the tune of 90 BHP.
Honda wants to tap the huge potential in smaller cities to ensure the Brio takes on competitors and revive its flattening sales.
Auto companies have been focusing more on smaller cities, which have given huge incremental volumes and helped car sales to zoom over 30% in 2010.
Honda, maker of City, Civic, Accord, Jazz and CR-V, has mostly been confined to metros even as other carmakers have hit the country roads to gain huge incremental volumes that helped car sales rise more than 30% in 2010.
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